Visual Stories
What are you getting?
- 6-second static or video creative (no sound) in 9:16 mobile format (1080x1920)
- Runs seamless within PGA TOUR App content across Feature, Player, and Topic Stories
- One creative powers all placements – details outlined below
Hero Stories
One of two Visual Story ad products within the PGA TOUR App. With full-screen, vertical creatives in the 9:16 aspect ratio, your brand will capture users' attention the moment they open the app. Hero Stories are prominently displayed on the YourTOUR landing page, ensuring maximum visibility and impact. Elevate your brand's presence and engage your target audience with advertising creatives inserted between highlights, recaps, and main storylines within PGA TOUR's Hero Stories.
Player Stories
The second of two Visual Story ad products within the PGA TOUR App. Player Stories feature full-screen, vertical creatives in the 9:16 aspect ratio positioned within the Recent Stories section highlighting tournament play, must see moments, and individual golfer play. Maximize your brand's exposure, engage users, and unlock new opportunities with Player Stories in the PGA TOUR App.
Topic Stories
The third Visual Story ad product within the PGA TOUR App. Topic stories feature full-screen, vertical creatives in the 9:16 aspect ratio positioned same as the Player Stories; sharing trending stories, best moments on TOUR, and more. Maximize your brand's exposure, engage users, and unlock new opportunities with Topic Stories in the PGA TOUR App.
View Demos
| In-App Visual Stories | |
| Full Bleed Dimensions | 1080p 1080 x 1920 |
| Content Safe Area | 1080 x 1600 |
| File Type(s) | .JPEG or .MP4 |
| Video Length | *6 seconds exactly |
| Video Codec | H.264 MP4 & VP8 WebM, MOV, AVI |
| Audio Bitrate | 128 kbps minimum |
| Audio Codec | AAC / MP3 / MP4 |
Creative Best Practices
Design & Layout:
- Use a 9:16 aspect ratio (1080x1920) for full-screen mobile
- Keep key visuals and messaging centered, avoiding edges (where UI elements might overlap)
- High contrast between text and background for easy readability
- Use bold, simple fonts that are legible at a glance
Video Specific Tips:
- Get your main message or visual in the first 1-2 seconds
- Design for mute by using text overlays or bold visuals
Messaging & Branding:
- Lead with the product or key value prop immediately
- Logo should appear within the first 1–2 seconds and be visible throughout
- CTA button is separate & below the creative. (Simple: "Tap to learn more", "Shop now", etc.)
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