The American Family Insurance Championship, which will debut a new team competition format, gets underway this Friday from TPC Wisconsin in Madison, Wisconsin.

The tournament will feature three days of competition, including one day of “scramble” play, the first time a PGA TOUR Champions event will feature that format. The 2025 American Family Insurance will also see the tournament moving to a new course, with the competition now taking place at TPC Wisconsin in Madison for the first time. The course was co-designed by PGA TOUR Champions star and host of the tournament Steve Stricker.

Past champions of this event include tournament host Steve Stricker, Madison resident Jerry Kelly and World Golf Hall of Fame member Ernie Els, who will return this week to defend his title alongside partner Tim Herron. Miguel Ángel Jiménez enters the week atop the Charles Schwab Cup standings, aiming for his fourth win in 12 starts this season.

The 2025 American Family Insurance Championship will feature a field of 76 players, organized into 38 teams of two. The top 38 players, based on PGA TOUR Champions eligibility standards, will choose their partners. Competing for a $3 million purse, the winning team will share $600,000 ($300,000 per player).

The new two-person team format will continue as a 54-hole competition over three days:

• Days 1, 3: Team best ball:
• Day 2: Team scramble:

How to watch (all times ET)

• Friday: 7-9 p.m. (Golf Channel)
• Saturday-Sunday: 8-10 p.m. (Golf Channel)