On-site Experience

PGA TOUR events offer fans front-row seats on 18 holes, creating one of the best on-site experiences in all of professional sports. The PGA TOUR is working to ensure that fan priorities remain in focus as we make events more memorable, engaging and efficient.

Give Every Event a Purpose - Initiatives

• Continue making PGA TOUR events can’t-miss experiences
• Provide technologies and partnerships that complement the on-site experience
• Listen to fan feedback and commit to ongoing improvements

Continue making PGA TOUR events can’t-miss experiences that attract sports fans, golf fans and families. Every sport has iconic stadiums, and the PGA TOUR is expanding its portfolio in 2026 with venues like Medinah Country Club (Presidents Cup) and Philadelphia Cricket Club (Truist Championship). At many tournaments, the PGA TOUR Kids in Free program makes it affordable for families to line fairways and high-five their favorite players, and the PGA TOUR app serves as the hub with easy ticket management.

• THE CJ CUP Byron Nelson: Byron's Buddies
• Charles Schwab Challenge: Family Zone
• Genesis Invitational: Kids Club
• the Memorial Tournament presented by Workday: Clubhouse Kids
• John Deere Classic: Kids Club and Youth Day
• Valspar Championship: Family Friendly Fun

Provide technologies and partnerships that complement the on-site experience. The PGA TOUR is working with host organizations on expanding public Wi-Fi at tournaments. With faster and more reliable Wi-Fi access, fans can take advantage of the PGA TOUR app, which offers live streams of PGA TOUR Radio that add a layer of storytelling as fans watch the drama unfold.

In certain markets, tournaments are incorporating technology and partnerships that bring PGA TOUR events to life like never before.

• In partnership with Cosm, a leading immersive technology, media, and entertainment company,  THE PLAYERS Championship is being presented in Shared Reality at Cosm’s experiential venues in Los Angeles at Hollywood Park and Dallas at Grandscape.
• The Technics Sound Deck lets fans listen to players tee off, react to their shot, and banter with other players and caddies, and this fan feature is available at the Arnold Palmer Invitational presented by Mastercard, RBC Heritage, the Memorial Tournament,  Travelers Championship and BMW Championship.
• PGA TOUR tournaments in certain markets have partnerships with their local PGA TOUR Superstore, golf’s biggest retailer, to provide ticketholders and volunteers with special discounts.

Listen to fan feedback and commit to ongoing improvements that accelerate innovation and position the PGA TOUR to exceed the expectations of our fans. The initial Fan Forward survey in 2024 provided a blueprint, and the commitment to listen is being reinforced with post-event surveys sent to fans who attend PGA TOUR events.

To join the PGA TOUR Fan Council and participate in future fan research, click here.